With them, businesses can communicate with current and potential clients 24/7, wherever they are in the world, using it for lead generation, lead qualification, and on-the-go personalization - they’re basically able to step in at all stages of the customer journey, leading to increased sales. WhatsApp bots are what allows businesses to take their WhatsApp marketing to the next level. Not just that, but the API also allows for the true game changer in WhatsApp marketing - automation in the form of chatbots. With the WhatsApp Business API, larger or enterprise-level companies can overturn this issue by connecting WhatsApp to their CRM of choice and, that way, handle bigger volumes of communications all under one roof. However, the Business App allows for just one single user to reply to customer requests via WhatsApp, which can be helpful on a small scale, but is not enough for bigger businesses, with a huge volume of messages coming in each day. Some of its features include a business profile, the option to set up quick replies, greetings and away messages, and the ability to manage WhatsApp messages on a desktop. In the beginning, there was the WhatsApp Business App, which was designed and built with small and medium-sized businesses in mind. For businesses, WhatsApp’s product catalog offers a lot to choose from, with specific goals, needs, and audiences in mind. What’s more, when compared to other platforms, WhatsApp users tend to be more active, exchanging over 65 billion messages on a daily basis. No other social and messaging app has a comparable reach. It boasts an impressive 2 billion daily active users, a presence in 180 countries and 60 languages plus, it’s the market leader in 25 out of those 180 countries. We’ve said it before, and I’ll say it again - WhatsApp is the most popular messaging app in the world. Why WhatsApp is the Conversational Marketing King

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